Spreading the Wordle: a game for the climate community
IIED is bringing a focus on climate and the environment to a popular internet word game by launching A GREENER WORLDLE.
An online word game developed by IIED to better highlight environmental issues is proving to be a hit among the climate change community.
A GREENER WORLDLE had been played around 5,500 times within 48 hours, with visitors from almost 80 countries.
The key difference is that all of the answers of A GREENER WORLDLE are linked to climate change and the environment.
IIED’s version has already been shared by respected Canadian atmospheric scientist professor Katharine Hayhoe to her 200,000-plus followers on social media and was included in Wednesday’s edition of the Washington Post’s Climate 202 newsletter.
IIED web planning and content manager Matt Wright said: “Like millions of others we’ve been enjoying playing the brilliantly simple Wordle game.
“We wondered whether it could easily be adapted to have a narrower focus, such as on our mission to tackle climate change and highlight environmental action, and we’ve seen others have had similar ideas as well.
The @IIED have gone and made a Greener Wordle.— Ali Sheridan (@AliJSheridan) January 26, 2022
Not a great first attempt!
greenerworldle 1 5/6
“We wanted to engage with our online community in a slightly different way and, talking regularly to our climate researchers, we also know how stressful it is to work in this area, day-in, day-out, and how important it is to provide opportunities for downtime and some fun. Hopefully, A GREENER WORLDLE can contribute to that in the climate community.”
Working with Scott Digital, A GREENER WORLDLE was developed and launched within five days, and there are enough climate and environment answers to keep going for at least three months.
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Note: the visits and country figures were corrected at 6pm on 27 January and updated to take account of a 48-hour period (previously 36 hours).
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