Going 'mobile first' to reach African audiences
Blog, 23 August 2018
Planning, development and monitoring of marketing and communication activities, with a focus on global user engagement and audience development.
BA (Hons) Economics and Business Studies and a CIM Diploma in Marketing. Marketing manager at a number of academic publishers including BMJ and Earthscan, and, more recently, user engagement manager at SciDev.Net, promoting online news, views and analysis for the developing world.
Supports IIED to understand and meet the needs of our existing and potential audiences, so that we can reach and influence target groups and individuals. Acts as a centre point for the web, database, and marketing/publications teams, with whom she works closely on promotion, market research, monitoring impact and developing relationships.